Parker Wayne & Kent PR
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| Website: | www.pwkpr.com |
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Advertising can be expensive. No one reads the papers for the adverts anyway. That’s why Parker, Wayne & Kent Public Relations puts its clients in the news and feature articles of newspapers, magazines and other media. Achieving coverage in articles is often more powerful and economical than paying for advertising. Bill Gates once said, "If I was down to my last dollar, I'd spend it on public relations." Quite an endorsement for the value of PR. But don't just take Mr Gates’ word for it. Look at what it says in The Economist. Parker, Wayne & Kent is a straight-talking, cerebral, multi-skilled and results orientated public relations company. We are the antithesis of "PR people", and yet everything you should expect of a PR company. We don't have big posh offices, directors on big fat salaries, and we don't 'do lunch'. We're nimble, we work hard, provide value for money and insist on high quality work in our media relations, analyst relations, event management, internal communications, political relations and online PR. • We are a Chartered Institute of Public Relations Member Managed Consultancy. • All our consultants have achieved or are working towards the Chartered Institute of Public Relations Diploma or have an equivalent, such as a Master’s in PR. • We have great journalistic skills. All of the team have been trained in journalism and have experience as broadcast or print journalists. You come into contact with PR every single day, mostly without even noticing. Research varies, but it is commonly estimated that 50 per cent of the content of national newspapers is generated by PR. On business pages, this is often much more. Parker, Wayne & Kent doesn’t just publicise clients in the media. We also help to manage clients’ image and reputation. This can be through advising organisations about how they should approach particular issues or manage crises. But working with the media is just one aspect of a PR person’s job. A client’s internal and immediate audiences – such as their employees, members, subscribers, students and local community – are very important to the success of an organisation. Parker, Wayne & Kent can help companies to communicate with these audiences using a variety of techniques. We also work with the politicians, regulators and civil servants that can affect an organisation. This is commonly known as ‘lobbying’ or ‘public affairs’. Organising and managing events also helps organisations to communicate with key stakeholders. Parker, Wayne & Kent organises events from small press briefings to large awards ceremonies. A good PR company like Parker, Wayne & Kent, enables an organisation to speak to – and listen to – the people that matter to its business. And remember: "Some are born great, some achieve greatness, and some hire PR officers." - Daniel J. Boorstin, Historian and Pulitzer-prize winning author www.pwkpr.com help@pwkpr.com |
