10:30 - 11:00   What it takes to be a successful entrepreneur

• Developing personal qualities to help you build your business
• Becoming the driving force behind your company
• How clear and concise communication will impact on your success
• Overcoming obstacles to reach your ultimate goals

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Oliver Tress, Founder, Oliver Bonas. More Info >

11:15 - 11:45   Expanding your business through franchising

• Advantages of franchising your business
• Is your business suitable for franchising?
• Developing a suitable franchise system
• The highlights and drawbacks of franchising

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Brian Smart, Director General, British Franchise Association (bfa). More Info >

12:15 - 12:45   Maintaining and growing cash flow, sales and profitability

• Key finance issues for both new and established businesses
• Main challenges to overcome during a slow growth period
• How your accountant can and should help and be part of your solution
• Action plans and tips to achieve cash flow, sales and profit targets

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Geoffery Matthews, Managing Director, Matthews Business Associates. More Info >

13:15 - 13:45   Leveraging social networking sites to generate business

• Benefits of promoting your business and expertise within a network
• Becoming part of a beneficial community
• Utilising personal networks and the internet to find new contacts
• Building your business through referrals and collaboration

Mike Segall, Managing Director, The Business Resources Group. More Info >

14:15 - 14:45   Funding your business growth

• Understanding what it takes to gain funding
• The ladder of finance
• Top ten tips to get funding
• How to pitch for funding on cmypitch.com

Emmett Kilduff, CEO, cmypitch.com. More Info >

15:15 - 15:45   Creative marketing on a shoestring

• Developing an effective marketing strategy
• Targeting your market directly
• Utilising the powers of persuasion
• Tracking your results and refining your approach

Carl Pihl, Founder and Managing Director, Drinkyz. More Info >

16:15 - 16:45   Giving your sales a boost

• Focusing your strategy on customer needs
• How to integrate your sales and marketing strategy
• Developing a steady stream of customers
• How to up-sell current customers

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Adam Goodyer, Founder, Concert Live. More Info >

10:30 - 11:00   Building a business during a recession

• Top tips to surviving an economic downturn
• Developing and utilising self belief and resiience
• Focusing on the strength that will encourage growth
• How to innovate a win

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John Paleomylites, Founder, BeatThatQuote.com. More Info >

11:15 - 11:45   Transforming your business into a successful franchise operation

• Are you and your business cut out for franchising?
• The pros and cons of franchising your business
• Developing a business format
• Where to seek advice and guidance

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Brian Smart, Director General, British Franchise Association (bfa). More Info >

12:15 - 12:45   Taking your business to the next level

• Assessing your options and setting a vision for growth
• Planning your growth strategy
• Selecting a team to drive your business forward
• Quality and service standards keeping you ahead of the competition

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Vincent McKevitt, Founder, Tossed Salad Bars. More Info >

13:15 - 13:45   Profiting from email marketing

• How to maximise revenue and opportunities from email marketing
• Using email marketing to retain customers
• Turning customers into advocates and ambassadors via email
• Making the most of email to complement other sales channels

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Rob Amos, Client Services Manager, Adestra. More Info >

14:15 - 14:45   Retaining your customers with outstanding customer service

• Motivating staff to deliver excellent customer service
• The importance of ensuring customers' expectations are fulfilled
• Developing a standard approach
• Complaint handling tips

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Derek Bishop, Managing Director, Abeo Consulting. More Info >

15:00 - 15:30   Getting your business noticed online

• Creating an attractive and visible website
• Making the most of natural search engine optimisation
• Other methods to increase qualified traffic from search engines
• Reaching target markets, promoting your brand and making sales

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Mitesh Soma, Founder, ChemistDirect.co.uk. More Info >