10:45 - 11:15   The successful entrepreneur

• What it takes to be a successful entrepreneur
• Taking on the challenge – turning your ideas into a reality
• Setting short-term milestones that positively impact long-term goals
• Motivating yourself to succeed in business

Perry Wilson, Co-Founder, InsureandGo. More Info >

12:00 - 12:30   Growing your business through franchising

• Why franchising could provide a suitable growth strategy for your business
• Assessing whether franchising is right for your business
• Steps to take when developing your franchise network
• Top tips for new franchisors

Download presentation here (.ppt)

Brian Smart, Director General, British Franchise Association (bfa). More Info >

13:45 - 14:15   How to run a cost-efficient business

• Benefits of reviewing your business processes
• Evaluating tasks and measuring achievements
• Optimising your work-flow and improving output
• Practical checklists to guide you through various aspects of business

Natalie Perillo, Managing Director, MyRuby. More Info >

15:15 - 15:45   Everything you need to be effective at marketing

• Do you understand the needs of your target audience?
• Developing a competitive edge over your competitors
• Choosing effective marketing channels that are within budget
• Alternative marketing approaches for SMEs

Brad Rosser, Founder and Chairman, Better Stronger Faster Group. More Info >

10:45 - 11:15   Excelling as a business leader

• Establishing a vision for growth and setting achievable targets
• Using innovation to stay at the forefront of your business
• Overcoming challenges to reach your goals
• Advice and tips from a leading businessman

Mark Garratt, Managing Director, Worldwide Assist Ltd. More Info >

12:15 - 12:45   Protecting your business against the unknown

• What is business continuity planning?
• The benefits of securing the long term future of your business
• Understanding the risks and knowing what to plan for
• Developing a plan that responds to customers, opportunities and external threats

Ben Rapp, CEO, Managed Networks. More Info >

13:30 - 14:00   Generating new sales leads

• Defining a strategy that suits the current economic climate
• Strategies to generate more interest
• Following up and managing sales leads
• Turning leads into customers

Andy Preston, Head Trainer, Outstanding Results. More Info >

15:00 - 15:30   The ultimate search engine marketing strategy

• Why search should be an integral part of your marketing plan
• How SEO can increase your search engine listings
• Choosing keywords that bring customers to your website
• Useful web optimisation techniques

Simon Wharton, Managing Director, PushOn Ltd. More Info >